Sales People Cannot Improve Share of Wallet and Retention on Their Own
According to customer loyalty expert Frederick Reichfield of Bain and Company, it costs six to seven times more to acquire a new customer than to retain and serve an existing customer. As such, every profitable distributor makes it a goal to retain and enhance customer relationships. Unfortunately, it is difficult to determine when you are losing share of wallet to your competitors.
Sales people are busy selling. They don’t always take the time to analyze each of their customers in detail. Customers usually don’t tell their sales rep when they are moving their business to another distributor. Even when sales reps have access to good data, they lack the analytical skills necessary to make sense of the information.
epaCUBE Sales Opportunities is a solution designed specifically for distribution sales that helps you identify and prioritize the hidden sales opportunities in your current customer base. When a customer or group of customers changes their buying habits, your sales reps will get an alert. This allows them to proactively respond to changes faster than ever to secure your top-line growth goals.